Thursday 18 January 2018

Want to Sell Vegan Food? Don’t Call It ‘Vegan,’ Says Expert

Want to Sell Vegan Food? Don’t Call It ‘Vegan,’ Says Expert

If you’ve ever eaten at a quality vegan restaurant with a non-vegan, you’ve likely heard this statement: “Man, this stuff is amazing for vegan food!” That final qualifier underscores an interesting contradiction recently put forth by an expert in the field of food sustainability: The best way to sell more vegetarian and vegan food might be to not even point out that its vegetarian or vegan at all.

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