Pre–COVID-19, my Instagram feed was a steady stream of my friends, my friends’ kids, and my friends’ meals, with ads for startup kitchen gear and drop-shipped “designer” goods mixed in between. Now, in the middle of the coronavirus pandemic, sponsored posts for a new field of brass and copper “touch tools” are intermingled among those for masks and hand sanitizer. Coming from a range of brands (including some you may have heard of before, like the Peel Touch Tool or the Keysmart CleanKey, and plenty you likely haven’t)...
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