Exposure to humorous memes about anti-vaxxers boosts intention to get a COVID-19 vaccine, study finds

Pro-vaccination messaging may be surprisingly effective when delivered through humorous internet memes, according to new findings published in the journal Computers in Human Behavior. A series of studies revealed that exposure to sarcastic memes about anti-vaxxers increased UK residents’ intention to receive a COVID-19 vaccine. The researchers suggest that the humorous memes were able to bypass the typical defense processes of people who are vaccine-hesitant.

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