Want to Sell Vegan Food? Don’t Call It ‘Vegan,’ Says Expert
If you’ve ever eaten at a quality vegan restaurant with a non-vegan, you’ve likely heard this statement: “Man, this stuff is amazing for vegan food!” That final qualifier underscores an interesting contradiction recently put forth by an expert in the field of food sustainability: The best way to sell more vegetarian and vegan food might be to not even point out that its vegetarian or vegan at all.
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