You are in a strange neighbourhood, your cell phone’s dead, and you desperately need to find the closest garage. A couple of people on the street chime in, each sending you in opposite directions. One person sounds like a local and speaks in a nonchalant manner, while the other uses a loud, confident voice but speaks with a strong accent. Who are you going to trust? A recently published study shows that unless they speak in a confident tone of voice, you’re less likely to believe someone who speaks with an accent. And, interestingly, as you make this decision different parts of your brain are activated...
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