Boeing Was ‘Go, Go, Go’ to Beat Airbus With the 737 Max
Boeing faced an unthinkable defection in the spring of 2011. American Airlines, an exclusive Boeing customer for more than a decade, was ready to place an order for hundreds of new, fuel-efficient jets from the world’s other major aircraft manufacturer, Airbus. The chief executive of American called Boeing’s leader, W. James McNerney Jr., to say a deal was close.
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