Do people want to eat lab-grown meat? A new study, for which I was a peer-reviewer, is the first to rigorously assess consumer interest in plant-based and “clean meat” (also known as lab-grown or cultured meat) in the US, India and China. The study found “high levels of acceptance” in all three countries and “significantly higher acceptance” in India and China, where 86% and 93% respectively reported being at least “somewhat likely” to purchase clean meat.
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