Friday 28 November 2014

The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding


The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing. The reason: Most of today's conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind."

Read more: http://ift.tt/12exBen

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