In 1961, Yale University psychology professor Stanley Milgram placed an advertisement in the New Haven Register. “We will pay you $4 for one hour of your time,” it read, asking for “500 New Haven men to help us complete a scientific study of memory and learning.” Only part of that was true. Over the next two years, hundreds of people showed up at Milgram’s lab for a learning and memory study that quickly turned into something else entirely.
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