Until the middle of the twentieth century, creativity was considered a nebulous and hokey subject unfit for scientific study. It may be a rather curious system bug of our consciousness that we so easily dismiss the most elemental and highest-order objects of human aspiration as somehow unserious and unworthy of rigorous research. Harvard’s pioneering study of happiness, which began in 1938, had to upend enormous cultural and academic norms, as did the first systematic study of love in 1958. The turning point for creativity came in 1959, thanks to a researcher by the name of Dr. Donald MacKinnon.
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