Friday 19 October 2018

'Wild west' of social media for medical journals needs more support to succeed

'Wild west' of social media for medical journals needs more support to succeed

Much of the published medical research goes unread by the general public and medical community, despite being largely funded by the federal government and private foundations. To reach more people, medical journals have begun using social media to promote new research. A new Northwestern Medicine study has found social media editors lack established best practices and support from their journals and home institutions, making it difficult for them to successfully promote new research.

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