Forget shiny Rolexes and Louis Vuitton handbags — rich people are investing more in education and health, and it shows that discreet wealth is the new status symbol

Owning a Louis Vuitton handbag, multi-million dollar Bugatti, or shiny Rolex has always been a marker of elite status. But such flashiness is becoming less ubiquitous among the ultra-high-net-worth crowd. They're spending more than ever before on security and privacy, trading in hilltop houses for homes in hidden neighborhoods invisible on Google street view.

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