Thursday, 10 January 2019

Less than you think: Prevalence and predictors of fake news dissemination on Facebook

Less than you think: Prevalence and predictors of fake news dissemination on Facebook

So-called “fake news” has renewed concerns about the prevalence and effects of misinformation in political campaigns. Given the potential for widespread dissemination of this material, we examine the individual-level characteristics associated with sharing false articles during the 2016 U.S. presidential campaign. To do so, we uniquely link an original survey with respondents’ sharing activity as recorded in Facebook profile data.

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