Saturday 26 November 2022

Eye-tracking study suggests that negative comments on social media are more attention-grabbing than positive comments

Eye-tracking study suggests that negative comments on social media are more attention-grabbing than positive comments

When it comes to reading news stories on social media, new psychology findings suggest that people pay more attention to negative comments than positive ones. This evidence comes from an eye-tracking study published in the journal Computers in Human Behavior. News posts shared on social media often attract emotionally-charged comments.

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