The genius and stupidity of corporate America are on display when companies rebrand for new countries

When Coca-Cola was first sold in China, some called it “bite the wax tadpole.” To others, it was “female horse fastened with wax,” or “wax-flattened mare.” These inscrutable names were the unfortunate result of shopkeepers’ makeshift translations—they used any set of Chinese characters that sounded vaguely like “Coca-Cola.”

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