Tuesday 28 June 2016

The New Yorker, BuzzFeed, and the push for digital credibility

The New Yorker, BuzzFeed, and the push for digital credibility

The fragmented nature of the digital landscape has created a conundrum for magazines and other news outlets. Being seen as reliable is crucial to a news organization’s survival. But if readers are finding stories in every corner of the Web, and may not even remember where they first read them, how can publishers build a loyal audience? Do brands even matter anymore?

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